To welcome in the festive season, GCDS, or God Can’t Destroy Streetwear, has just unveiled its Fall/Winter campaign video. Shot by director duo MARCO+MARIA and starring DJ/stylist Matthew Mazur, models Lera Abova and Francesco Cuizza, the film follows a group celebrating Christmas in a typically un-jolly environment: New York. With visits to the arcade, makeshift snow and carols in Chinese restaurants, the film showcases the brand’s latest collection, packed with cosy faux-fur coats and oversized turtlenecks sporting GCDS’ signature oversized logo. The film also features a soundtrack by singer Caroline Vreeland, who provides inventive reimaginings of Christmas carol classics.
For more GCDS action, check out the Fall/Winter 2017 editorial we shot for HBX earlier this year.