Shot in Tokyo, the editorial utilizes the ultramodern location’s picturesque cityscape to highlight the unique sport technical elements of its new design direction. Paying homage to its predecessors, the contemporary form of the new DMX Fusion HC model sports a lifestyle look mixed with function in the form of Reebok’s proprietary moving air technology found in the sole. While the sportswear mainstay’s accompanying DMX Run 10 release marks the first time the OG “Nocturnal Blue” colorway has dropped, originally debuting back in 1997 to kick off the high-tech sneaker boom.
Priced at $130 and $150 USD respectively, the “Nocturnal Blue” DMX Run 10 and DMX Fusion are available now at select Reebok Sportswear retailers.
Also, make sure to check out the on-foot look at Reebok’s Pump Supreme Premium for Spring/Summer 2018.