The process begins with a design unique to the collaborator and a review by Nike. If yours is approved, it becomes eligible for addition to the Jersey Shop assortment. Examples of the program include three pieces from Romance FC, 24 London, and FC Harlem. Following the initiative, Nike will be establishing community spaces in cities around the world where people will be able to attend workshops and design their own Nike jerseys.
In other related news, Nike unveiled England’s 2018 national team kits.