BEAMS Plus Inverts Trad Style for Spring/Summer 2018

Prep gear with effortless Japanese style.

Fashion
4,813 Hypes 0 Comments

Japanese retailer BEAMS offers several different clothing lines under its menswear umbrella, with BEAMS Plus reigning as its most popular international label. For Spring/Summer 2018, the label blends Ivy League suiting with preppy staples, updating Trad gear with effortless Japanese style.

Northeastern sensibilities inform the range, evoking classic preppy looks; Boxy suiting, Americana basics and pleated slacks are all on hand. Shorts are cut above the knee, pants are cropped and collars are wide, undermining any sense of stoicism or stiffness, while layers range from plaid anoraks to sack jackets, transitioning from summer showers to family dinners with ease. Bold patterns range from essential paisleys and stripes to Madras check, loud enough to function as statement pieces but versatile enough to complement any wardrobe. Meanwhile, colors range from conservative beige trousers and blue button-ups, to sunny knits and pastel shirts, running the rainbow gamut.

Expect BEAMS’s website to stock the goods as they arrive in the coming weeks. Meanwhile, fellow Japanese label Kaptain Sunshine hit the beach for its recent Spring/Summer 2018 lookbook.

Read Full Article
Source
Guillotine
More

What to Read Next

Here's Round 3 of the Best Street Style From New York Fashion Week Fall/Winter 2018
Fashion  

Here's Round 3 of the Best Street Style From New York Fashion Week Fall/Winter 2018

Pieces range from Coach bags to the all-white Virgil Abloh x Nike Air Jordan 1.

All Signs Point to a Travis Scott & Stevie Wonder Collaboration on 'Astroworld'
Music

All Signs Point to a Travis Scott & Stevie Wonder Collaboration on 'Astroworld'

This could be huge.

Opening Ceremony to Show New Collection at Disneyland
Fashion

Opening Ceremony to Show New Collection at Disneyland

Merging fashion, culture and entertainment.


Nike's Air Huarache Joins the "Ultramarine" Family
Footwear

Nike's Air Huarache Joins the "Ultramarine" Family

A little dose of the past.

Ford's Limited Mustang Iacocca Silver Edition Is Set to Be Auctioned
Automotive

Ford's Limited Mustang Iacocca Silver Edition Is Set to Be Auctioned

Originally launched for Mustang’s 45th anniversary.

PORTER Utilizes Camo Tree Patterns for Spring/Summer 2018 "Leaf Shade" Series
Fashion

PORTER Utilizes Camo Tree Patterns for Spring/Summer 2018 "Leaf Shade" Series

Two sets, six items.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.