Nike continues its retail domination around the globe with its latest opening in the colossal Dubai Mall. The expansive 35,400-square-foot location welcomed customers on December 1 and kicked off the festivities by celebrating the Air Max Plus. The new establishment, which formerly housed a Kinokuniya bookstore, includes unique experiential activations like a salon, modular themed areas that can be updated as needed, exclusive events and workshops. Also integrated throughout the store are stations where you can customize jerseys, sneakers, tees and more.
Nike Dubai is one of the largest retail presences for the sportswear giant and marks the retailers new Middle Eastern flagship. Get a closer look through the photos above and learn more about upcoming events by heading over to Nike DXB. In case you missed it, be sure to also check out Nike’s latest “House of Innovation 000” flagship in NYC.
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