Hulu and AT&T Plan to Run Ads on Paused Videos in 2019

More content equals more ads.

Entertainment
9,091 Hypes 13 Comments

It’s being reported that Hulu and AT&T both plan to introduce advertisements during paused videos sometime next year. AT&T’s Matt Van Houten has compared the ads to screensavers that will run in the background between viewings or fleeting moments when users pause their programs.

Although it’s yet to be confirmed which of AT&T’s services will be implementing these ads, most are speculating that the ads will arrive on the companies upcoming streaming service with bundled shows/movies from HBO, Warner Bros., and more. “As binge-viewing happens more and more, it’s natural they are going to want to pause,” Hulu’s vice president and head of advertising Jeremy Helfand told Variety in an interview. He continued to say the pause will provide “a natural break in the storytelling experience.”

Van Houten also suggested these ads may become interactive in the future. This isn’t the first time a streaming service has toyed with the idea of running ads between programs, such as Netflix earlier this year, which ran promos between episodes–a decision quickly reverted due to the backlash it received online.

In other entertainment news, Kevin Hart will be hosting the Oscars in 2019.

Read Full Article

What to Read Next

Man Sentenced to 12 Years in Prison After Unlocking 1.9 Million AT&T Phones
Tech

Man Sentenced to 12 Years in Prison After Unlocking 1.9 Million AT&T Phones

Causing the company to lose $201.5 million USD.

Sony's Funimation Completes $1.175 Billion USD Acquisition of Crunchyroll from AT&T
Entertainment 

Sony's Funimation Completes $1.175 Billion USD Acquisition of Crunchyroll from AT&T

Paid in cash at closing.

Watch T-Pain and Kehlani Command A Western Town In New "I Like Dat" Music Video
Music

Watch T-Pain and Kehlani Command A Western Town In New "I Like Dat" Music Video

Inspired by Paul McCartney and Michael Jackson’s 1983 “Say Say Say” visual.


AT&T is Selling Crunchyroll to Sony’s Funimation for $1.175B USD
Entertainment 

AT&T is Selling Crunchyroll to Sony’s Funimation for $1.175B USD

Going well over the $957 million USD estimation.

Advent Calendar Day 5: Versace Chain Reaction
Footwear

Advent Calendar Day 5: Versace Chain Reaction

The bulkiest of them all.

Advent Calendar Day 5: Matt Gondek 'That’s All Folks!' Woodblock Painting
Art

Advent Calendar Day 5: Matt Gondek 'That’s All Folks!' Woodblock Painting

A rare artist proof.

Advent Calendar Day 5: 1017 ALYX 9SM Chest Rig "Contrast"
Fashion

Advent Calendar Day 5: 1017 ALYX 9SM Chest Rig "Contrast"

The fashion industry’s favorite wearable accessory.

Advent Calendar Day 5: KITH x colette x Beats by Dre Beats Pill+ and Solo3 Wireless Headphones
Music

Advent Calendar Day 5: KITH x colette x Beats by Dre Beats Pill+ and Solo3 Wireless Headphones

Perfect for long commutes.

Jordan Hollywood Holds a Funeral in “FINALLY” Video
Music

Jordan Hollywood Holds a Funeral in “FINALLY” Video

The music video is directed by Christian Breslauer.


adidas BOOST Week Day 5 Showcases the "Ash Pearl" UltraBoost
Footwear 

adidas BOOST Week Day 5 Showcases the "Ash Pearl" UltraBoost

Presented by adidas
In a monochromatic coral hue.

Artists Sydney James & Max Sansing Explore Street Art 's Impact on Culture & Diversity
Art

Artists Sydney James & Max Sansing Explore Street Art 's Impact on Culture & Diversity

“I believe representation and knowledge of one’s culture is pivotal,” said Sansing.

A Closer Look at adidas Basketball's New Performance Sneaker Styles
Footwear 

A Closer Look at adidas Basketball's New Performance Sneaker Styles

Presented by adidas
N3XT L3V3L, Marquee Boost, and Pro Vision.

Astrid Andersen Named as Creative Director of FILA Fjord Line
Fashion

Astrid Andersen Named as Creative Director of FILA Fjord Line

Set to launch for Fall/Winter 2019.

Kim Jones' Dior Men & KAWS Summer 2019 Capsule Collection Available Now
Fashion 

Kim Jones' Dior Men & KAWS Summer 2019 Capsule Collection Available Now

Presented by Dior
You’ll always remember your first.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.