Danish designer Astrid Andersen has been named creative director of a new line from sportswear label FILA. Named FILA Fjord, the new premium line is based around FILA’s heritage and in particular its “The Measure of Perfection” slogan. The collection will take inspiration from the relationship between northern architecture and the natural environment.
The new line will include ready-to-wear, outerwear, footwear, accessories and bags. Under Andersen’s direction, FILA Fjord will be driven by the designer’s Scandinavian roots, and will be designed for a natural, sustainable and streamlined lifestyle. The new line will make its debut at Pitti Uomo in January before releasing in time for Fall/Winter 2019.
Speaking about the appointment, Andersen explained that “FILA is one of the world’s most iconic sportstyle brands and being able to explore than history and re-imagine it for a modern audience is a really exciting challenge.”
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