Heineken Taps Union for Japanese-Made "Green Collar" Capsule
Workwear staples, precisely redesigned.
Heineken joins Union for a limited capsule range of intelligently revamped workwear staples. Inspired by the global Heineken 100 initiative, the collection seeks to embody universally appealing silhouettes, offering covetable layering pieces for people of all walks of life.
A chino pant, side-zipped sweatshirt, branded T-shirt and Union owner Chris Gibbs‘ preferred chore coat offer neutral black/white shades or green-hued tiger camouflage patterns inspired by Heineken’s signature green packaging, though the sweater is also available in bright red for a contrasting pop. Relaxed, yet tailored, fits inform the items, so as to seamlessly blend with pre-existing wardrobs. All the goods are crafted from premium Japanese fabrics, to ensure long-term wearability, with a skate hat and collaborative Pro-Keds sneaker rounding out the complete capsule range.
The Heineken 100 x Union collection is currently available at Union’s LA store and will arrive in Tokyo with two additional pieces. An online release is scheduled for Thursday, December 6.
Most recently, Union hosted the initial release from the stoner-friendly Camp High label.
