Caliroots and BOW3RY Link Up for B-Movies-Inspired Tees

Paying homage to retro, underground films.

Fashion
2.5K 1 Comments
Save

Longtime streetwear and sneaker retailer Caliroots has linked up with cult brand BOW3RY for a capsule in honor of the Swedish shop’s grand opening in Stockholm. Part of a wider collective of collabs also featuring RAINS, Stugazi, Chinatown Market and more, this new range gets its inspiration from ’80s underground films.

The long sleeve tees are emblazoned with graphics inspired by horror and exploitation works. B-movies were, in fact, a big part of ’80s film culture where lower budget releases became cult favorites to many. According to BOW3RY, the artwork harkens back to ”the exploitation video mail-order advertisements buried in popular cult publications in the early ’80s.”

You can buy the tees now at the Caliroots shop and online.

In other collab news, check out Richardson’s newest products alongside FPAR.

Read Full Article
Text By
Share this article
Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

What to Read Next

Kool-Aid and Nike Pour up the Ja 3 "Pink Lemonade" Just in Time for Summer
Footwear

Kool-Aid and Nike Pour up the Ja 3 "Pink Lemonade" Just in Time for Summer

Ja Morant’s latest signature silhouette gets a refreshing, flavor-driven update featuring mismatched branding and raised condensation details.

McDonald's Japan and Toyota Gazoo Racing Team up for GR GT3 Happy Meal Toy
Automotive

McDonald's Japan and Toyota Gazoo Racing Team up for GR GT3 Happy Meal Toy

Dropping at all McDonald’s Japan locations beginning April 10.

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.


Buffer Filters Spike Lee's ‘Do the Right Thing’ Into a Four-Tee Graphic Collection
Fashion

Buffer Filters Spike Lee's ‘Do the Right Thing’ Into a Four-Tee Graphic Collection

A towel, tray and lighter round out the drop as the label channels the film’s Brooklyn heat through its own graphic language.

Paris Saint-Germain & EDIFICE Come Together For Standout Capsule
Fashion

Paris Saint-Germain & EDIFICE Come Together For Standout Capsule

PSG dives deep into the fashion world.

Crash Bandicoot Rips Up the Track in 'Crash Team Racing Nitro-Fueled' Trailer
Gaming

Crash Bandicoot Rips Up the Track in 'Crash Team Racing Nitro-Fueled' Trailer

With returning characters, weapons and more.

Tom Sachs Releasing Limited Edition Chairs Used by NASA
Art

Tom Sachs Releasing Limited Edition Chairs Used by NASA

From his 2012 Space Program Mars show.

BEAMS, NEEDLES & Reebok Release Special Beatnik Model
Footwear

BEAMS, NEEDLES & Reebok Release Special Beatnik Model

A powerhouse collaboration.

Richardson & FPAR Collab for Holiday Capsule
Fashion

Richardson & FPAR Collab for Holiday Capsule

The latest from the frequent collaborators.

'God of War' Wins Game of the Year at TGA 2018
Entertainment

'God of War' Wins Game of the Year at TGA 2018

As ‘Red Dead Redemption’ rode off with four awards.


Dior Brings Summer 2019 Capsule to Maxfield LA for Special Pop-Up
Fashion

Dior Brings Summer 2019 Capsule to Maxfield LA for Special Pop-Up

The highly anticipated collaboration with KAWS is here.

Pusha-T Mentors 10 Rising Artists to Create the '1800 Seconds' Compilation Album
Music

Pusha-T Mentors 10 Rising Artists to Create the '1800 Seconds' Compilation Album

Presented by 1800 Tequila
An endeavor spotlighting the music industry’s newest talent.

Advent Calendar Day 7: Deviation x AIAIAI TMA-2 Modular Headphone System
Music

Advent Calendar Day 7: Deviation x AIAIAI TMA-2 Modular Headphone System

Now you can listen to your music in style.

Advent Calendar Day 7: Moco Museum x ICY & SOT 'Color Rain' and 'Inexorable' Prints
Art

Advent Calendar Day 7: Moco Museum x ICY & SOT 'Color Rain' and 'Inexorable' Prints

Made by the “Banksys of Iran.”

Advent Calendar Day 7: Parra x Nike Air Max 1
Footwear

Advent Calendar Day 7: Parra x Nike Air Max 1

A sneaker-turned-canvas.

Advent Calendar Day 7: Raf Simons x Eastpak Bags
Fashion

Advent Calendar Day 7: Raf Simons x Eastpak Bags

Two different oversized accessories.

More ▾