Adsum Announces Collaboration With Legendary Hockey Brand Tackla
Celebrating their youth playing the sport.
After releasing a hockey-inspired Fall/Winter 2018 lookbook, New York-based label Adsum has returned to the sport for a collaboration with Tackla. The collaboration takes influence from founder/designer Pete Macnee and art director Christian Rice’s experiences growing up playing Hockey in the northeast. Despite disagreements over other equipment, both saw Tackla as the number one brand for hockey pants.
The collaboration places the Tackla logo front and center, with caps, sweatshirts and T-shirts all featuring the branding alongside Adsum’s own graphics. To celebrate the release, Adsum has released campaign imagery which references classic hockey catalogues. The full collection is set to drop at the Adsum web store at 11AM EST today.
In other fashion news, Astrid Andersen is set to helm the new FILA Fjord line.
