Vince Carter Will Wear the Nike Shox BB4 for the Rest of the NBA Season
One of Air Canada’s most cherished sneakers.
Throughout his NBA career, Vince Carter (currently the oldest active NBA player at age 41) has been characterized by a long list of accomplishments and attributes. Among that long list, Carter has made his name synonymous with a few immediate things: Dunking, the Toronto Raptors, and the Nike Shox. Since signing with Nike in the year 2000, the same year the he shocked the Sydney Olympics with le dunk de la mort, Vinsanity quickly took the Nike Shox to a whole new level, as the silhouette grew alongside his stardom.
While the idea of the highly-advanced sneaker was conceived as early as 1984, and was inspired by space travel, rocket ships and space suits, it wasn’t until the late ’90s when Eric Avar put the plan in action in bringing the concept to life — with Carter’s explosive hops and ability to stay in “orbit,” having him unveil the silhouette was the obvious route. As Carter recalls to Nike, “Getting the opportunity to debut a new technology was a no-brainer to me. It made sense with how I played.”
As tribute to the sneaker that helped set the tone for the veteran’s long career, Vince Carter has announced that he will be wearing the Shox BB4 for the remainder of the NBA season.
In other footwear news, LeBron James reveals the Air Jordan 5-inspired Nike LeBron 15 PE.
