Union LA x Air Jordan 1 Secret Event Had the Sneaker Encased in Ice

Chris Gibbs brought out the sneaker community for the IRL drop.

Footwear
52,467 Hypes 20 Comments

The Union LA x Air Jordan 1 sneaker finally dropped this weekend and to coincide with the release was an IRL official event held in Los Angeles. The secret location was a giant warehouse situated in the city’s Korea town section – the place looked more like a mini-convention rather than your usual “at retail store” pick up which most had anticipated. Instead, lucky raffle winners who entered Union LA’s drawing were instructed to go to the secret drop where inevitably fans still had to line up to pick up their kicks.

Union LA owner Chris Gibbs was also on site to greet fans and the community, and to present some of the installations for the event. There was the Union LA x Air Jordan 1 encased in ice, the official apparel propped on frame-like contraptions and a colorful floor mosaic artwork that gave the space an added wow-factor.

All-in-all, it looked like the event was a success as winners got their pairs in proper order, avoiding the usual chaos that usually comes with a release of this magnitude. Additionally, attendees also had the chance to come together to actually interact with other sneaker fans in the community. As for the online release where some consumers failed to secure a pair because they were called out to be bots by the Nike website, well that’s another story of its own.

In other sneaker news, check out these new NASA-inspired kicks.

Read Full Article

What to Read Next

Sole Mates: Chef James Kent and the Union x Air Jordan 1
Footwear 

Sole Mates: Chef James Kent and the Union x Air Jordan 1

The executive chef at NYC hotspots Crown Shy and Saga discusses his love of collaboration, the parallels between food and footwear and more.

Here's a Sneak Peek at the Latest Union x Air Jordan 2 in "Rattan"
Footwear

Here's a Sneak Peek at the Latest Union x Air Jordan 2 in "Rattan"

Joining the release of the “Grey Fog” edition.

Official Images of the Union x Air Jordan 2 "Grey Fog"
Footwear

Official Images of the Union x Air Jordan 2 "Grey Fog"

Set to drop alongside a “Rattan” colorway.


Union LA Announces Release Details for Its Air Jordan 4 "Tent and Trail" Capsule
Footwear

Union LA Announces Release Details for Its Air Jordan 4 "Tent and Trail" Capsule

Both colorways will be released via raffle but the “Taupe Haze” colorway will be a Union exclusive.

C2H4's FW18 Video Lookbook Unveils a Nike Air Vapormax 97 Custom
Fashion

C2H4's FW18 Video Lookbook Unveils a Nike Air Vapormax 97 Custom

The latest from the Chemist Creations team.

STUDIOUS & White Mountaineering Team up on a Duo of Jackets
Fashion

STUDIOUS & White Mountaineering Team up on a Duo of Jackets

Clean outerwear options.

Denim Tears & Election Reform! Rework Vintage Items For New Capsule
Fashion

Denim Tears & Election Reform! Rework Vintage Items For New Capsule

The latest from Tremaine Emory & Brendan Fowler.

D33J Shows off His Vocal Skills on Latest 'Infinity 33' Mixtape
Music

D33J Shows off His Vocal Skills on Latest 'Infinity 33' Mixtape

Featuring Lil Yachty, Yung Lean, A$AP Nast and more.

Blackmeans Puts Together a Macabre Exclusive Release
Fashion

Blackmeans Puts Together a Macabre Exclusive Release

Only at NUBIAN and Berberjin.


General Mills Is Making Count Chocula, Frankenberry & Boo Berry Movies
Entertainment

General Mills Is Making Count Chocula, Frankenberry & Boo Berry Movies

A cereal cinematic universe.

88GLAM Drop Their Hard-Hitting '88GLAM2' Sophomore Album
Music

88GLAM Drop Their Hard-Hitting '88GLAM2' Sophomore Album

The Toronto duo is back.

Nike Gives the Epic React Flyknit a "South Beach" Makeover
Footwear

Nike Gives the Epic React Flyknit a "South Beach" Makeover

Paying homage to Miami.

24hrs Enlists YG, Lil Pump, MadeinTYO, Ty Dolla $ign & More for 'Houses On The Hill'
Music

24hrs Enlists YG, Lil Pump, MadeinTYO, Ty Dolla $ign & More for 'Houses On The Hill'

Executive produced by Ty Dolla $ign and Hit-Boy.

LNDN DRGS & Left Brain Unite for Collaborative 'Brain On DRGS' Project
Music

LNDN DRGS & Left Brain Unite for Collaborative 'Brain On DRGS' Project

Eight essential records from the California crew.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.