New York streetwear imprint NOAH just announced its newest section at the recently-opened Dover Street Market store in Los Angeles. Along with choice selections from the label’s seasonal offerings, customers will also find the space to include a hand-woven wool carpet patch featuring the NOAH logo — it was designed by NOAH founder Brendon Babenzien’s wife which features the red NOAH cross substituted with the angel Saint Michael in homage to LA. The entire section follows the more coastal vibe of the brand as well as hand-painted maritime themes are displayed throughout.
To celebrate the opening, NOAH has also released two exclusive tees that represent the LA community – one tee features the aforementioned St. Michael’s “City of Angels” character and the other sees a “Fight Smog, Jog” slogan with a sneakers print. The “City of Angels” tee is available in-store at DSM LA and NOAH NY as well as online at NOAHNY.com and DSM LA’s e-shop. The second tee is available exclusively at DSM LA and online at DSM LA’s e-shop.
NOAH at Dover Street Market Los Angeles
606-608 Imperial Street
Los Angeles, CA 90021