Gunna Embodies the Unique Spirit of a New Breed of Atlanta Rappers

“Drip God in the flesh.”

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Underscoring Gunna‘s rise, Pandora spotlights how he has leveraged the online and offline to gain affluence. Born and raised in College Park — a community just outside of Atlanta — Gunna’s flirtation with music began from a chance encounter with a studio session amongst friends. Never considering rapping a possibility, the artist jumped on a track and instantly found a new love for the musical art form. Finding vitality in rapping gave him the fuel to keep his nose to grindstone and dodge “cases,” while his Young Thug mentorship provided him guidance in the industry.

HYPEBEAST spent the day with the Drip Season 3 rapper to see through his eyes how he has experienced Atlanta. Success has the ability to lull people into stagnation, but for Gunna he still wants and sees more in his future. Though he sits atop the hill, he has made it a responsibility to connect with his peers and lift them to similar heights he has attained, as the area’s unique style, “game” and spirit is why the city continues prospers.

Watch the video above, and hear Gunna’s latest album on Pandora.

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Presented by Pandora
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Scott Dudelson/Getty Images
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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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