UNDERCOVER Unveils Its MADSTORE Products for HYPEFEST

A rare opportunity with an exclusive capsule.

Fashion
4,658 Hypes 8 Comments

UNDERCOVER has now revealed its full release lineup for HYPEFEST, with a very rare release of its MADSTORE line of garments.

The Japanese label, helmed by designer Jun Takahashi, released its MADSTORE offerings back in 2015 as a diffusion line for UNDERCOVER’s more couture offerings. For HYPEFEST, the brand will release a bevy of graphic products across coach jackets, hoodies, sweaters, long-sleeves and tees. The prints are the designs synonymous with UNDERCOVER’s playful use of imagery and icons, ranging from Godzilla and floral to Arabic font-styling and more. Monochromatic colorways keep the idea of basics and essentials in mind, while color is found subtly within the prints for just a splash of vibrancy.

HYPEFEST will provide a virtual shopping experience accessible only to those within the geo-fenced location of the festival. All products purchased at HYPEFEST through the HYPEFEST app and on-site point of sale will be shipped to the buyer shortly after the festival.

The UNDERCOVER MADSTORE concept releases will be available October 6-7 exclusively at HYPEFEST. For more information about the 2-day festivities, visit the official HYPEFEST website.

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UNDERCOVER for HYPEFEST

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