The Japanese label, helmed by designer Jun Takahashi, released its MADSTORE offerings back in 2015 as a diffusion line for UNDERCOVER’s more couture offerings. For HYPEFEST, the brand will release a bevy of graphic products across coach jackets, hoodies, sweaters, long-sleeves and tees. The prints are the designs synonymous with UNDERCOVER’s playful use of imagery and icons, ranging from Godzilla and floral to Arabic font-styling and more. Monochromatic colorways keep the idea of basics and essentials in mind, while color is found subtly within the prints for just a splash of vibrancy.
HYPEFEST will provide a virtual shopping experience accessible only to those within the geo-fenced location of the festival. All products purchased at HYPEFEST through the HYPEFEST app and on-site point of sale will be shipped to the buyer shortly after the festival.
The UNDERCOVER MADSTORE concept releases will be available October 6-7 exclusively at HYPEFEST. For more information about the 2-day festivities, visit the official HYPEFEST website.