Over the summer, Ray-Ban linked up with a trio of DJs for a quartet of collaborative frames. The Martinez Brothers and Nina Kraviz were tapped to reimagine the brand’s signature eyewear, yielding a variety of limited edition styles.
Chris & Steve Martinez utilized the Wayfarer as the base for a wholly distinct set of sunglasses. Chris’ pair juxtapose a translucent pink facade against contrasting tortoiseshell arms, while Steve opted for a slightly more understated design, setting washed blue lenses against a monochrome frame. Meanwhile, Kraviz assembled two unique cat-eye lenses; one blends blue gradient lenses with a speckled “Beige Havana” frame, while the other mashes together green temples with washed yellow lenses. Special branding from the Martinez Brothers and Kraviz — Cutting Headz branding and a Kraviz-initialed smiley face, respectively — complete the four special models.
Celebrating Ray-Ban’s heritage with the music community and its love for the brand’s classic designs, the company has developed Ray-Ban Studios. The concept acts as a creative hub for artists can share life stories and inspirations, their struggle to stay loyal to their inner self and maintain individuality. The Martinez Brothers and Nina Kraviz are the artists to first launch Ray-Ban Studios.
Ray-Ban Studios will release the four silhouettes during Hypefest weekend October 6-7, giving fans a limited chance to purchase. Take a look at the Martinez Brothers’ promo clip below for more details of the release.
To get more context about Hypefest, check out Kevin Ma’s appearance on jeffstaple’s Business of HYPE.
View this post on Instagram
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.