Ralph Lauren Launches the Polo Bear Watch Collection

In celebration of Ralph Lauren’s 50th anniversary.

Fashion
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Ralph Lauren has launched the Polo Bear Watch Collection in celebration of the label’s 50th anniversary. Combining Swiss watchmaking with the iconic Polo Bear created by German toy manufacturer Steiff, this collection marks the first time Lauren has designed watches specific to his Polo brand.

The Polo Bear Watch Collection features four different bears — the Flag Bear (wearing the namesake sweater that debuted on the 1989 runway), Martini Bear, Preppy Bear (wearing classic Ivy League collegiate garb) and Spectactor Bear — each character inspired by Ralph Lauren’s signature dressing styles.

The bears are hand-painted on lacquered cream white dials, accompanied by oxidized black Greguet-style hands and stainless steel 42mm by 10.4 mm round cases. The watch is powered by caliber RL300-1 movement with mechanical self-winding chronometer that runs at a frequency of 28,800. Each watch can be customized with interchangeable straps made from necktie silk twill patterns (including tartan and repp stripe prints), as well as French calfskin or exotic alligator.

The Ralph Lauren Polo Bear Watch Collection will retail for $2,000 USD and release in the near future at Ralph Lauren’s web store and boutiques worldwide.

Elsewhere, Ralph Lauren revisits the ’80s and ’90s in its new “Downhill Skier” lookbook.

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