18-Year-Old LeBron James Predicts Future Success in Latest Nike Video

“No pressure.”

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Nike is never short of inspirational videos and the latest one featuring LeBron James is especially confidence-instilling. Fifteen years ago the newfangled LA Laker sat down for an interview after the NBA Draft Lottery announcement. James was asked if he felt pressure to lead a struggling team. “No pressure,” he said in the interview. “There is no pressure at all. I’ve been getting pressure since I was 10 years old.”

“In the new Just Do It film, I Believe, James reveals a confidence in his dreams that could have easily been rooted in 2018, beginning his 15th year in the League and finding himself in new territory once again,” said Nike in a statement.

Watch the Swoosh’s “I Believe” clip above and let us know your thoughts.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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