Louis Vuitton Opens a Pop-Up For Virgil Abloh’s SS19 Debut Collection
Follow the Yellow Brick Road.
To celebrate the release of Virgil Abloh‘s Spring/Summer 2019 debut collection, Louis Vuitton recently opened a pop-up store in Mayfair, London.
Following the inspiration of the seasonal range, the 2000 sq ft retail experience is based around The Wizard of Oz and the color range found in the concept of light prisms. Upon entering the townhouse, clients are directed up a Yellow Brick Road staircase that leads to a giant luminescent trunk, followed by wild forests and poppy fields taken from the iconic musical fantasy film. With an exclusive chance to purchase pieces from the collection, the pop-up is open by appointment only and bookings can be made via ticketing.louisvuitton.com until October 25.
Check out images of the pop-up location above.
In case you missed it, take a first look at Virgil Abloh’s debut Louis Vuitton release.
