New Balance Debuts 'Evangelion'-Themed Runners

A trio of impactful Fresh Foam Cruz models.

By
Footwear
58,233 Hypes 6 Comments

After teaming up with affordable Japanese retailer GU, Evangelion introduces a trio of mecha-inspired New Balance silhouettes. The Fresh Foam Cruz silhouette sports three different makeups directly influenced by the colors worn by the anime’s giant robots.

Referencing the Evangelion Unit-01, Unit-02 and Unit-03 models, the first two styles (FIRST and SECOND IMPACT) boast bold, colorful detailing, including blue/yellow/red or grey/red/yellow uppers and midsoles. The THIRD IMPACT does away with the mismatched accents on the medial and lateral sides; instead, it juxtaposes muted black and grey hues with a speckled midsole. Thematic prints on the midsoles and outsoles feature jargon taken from the show (like “EVA-08” and “EVA 01 – TEST TYPE”), complemented by the logo of the NERV organization on the tongue.

Take a closer look at the collaboration on New Balance Japan’s website, where they’ll drop on October 12.

Most recently, New Balance’s X-90 received a grey suede makeover

Read Full Article

‘Evangelion’ x New Balance Fresh Foam Cruz U YT2

What to Read Next

Brazil's Piet Offers Everyday Technical Style for FW18
Fashion

Brazil's Piet Offers Everyday Technical Style for FW18

“Atmosphere” is rich in functional details.

Jerry Lorenzo Teases Fear of God 101 Sneakers Crafted From Vintage T-Shirts
Footwear

Jerry Lorenzo Teases Fear of God 101 Sneakers Crafted From Vintage T-Shirts

One of one.

Tom Sachs, Daniel Arsham & Virgil Abloh are All Present in This Week's Footwear Drops
Footwear 

Tom Sachs, Daniel Arsham & Virgil Abloh are All Present in This Week's Footwear Drops

In addition to the return of the Air Jordan 18 “OG” and three new Nike React Element 87 colorways.


Nike Air Span 2 Goes Floral for the Fall Season
Footwear

Nike Air Span 2 Goes Floral for the Fall Season

With a lively twist to its heel logo.

Nintendo Patents Playable Game Boy Phone Case
Entertainment

Nintendo Patents Playable Game Boy Phone Case

Is a Game Boy Classic abound?

Jonah Hill Teases Potential adidas Collaboration
Footwear

Jonah Hill Teases Potential adidas Collaboration

The ‘Maniac’ actor sparks Three Stripes rumors during HYPEFEST.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.