BEAMS Reworks the Mizuno Sky Medal as Part of the KAZOKU Program
A division specifically made for collabs.
Mizuno continues its KAZOKU program with a special collaboration with Japanese retailer BEAMS. Mizuno’s KAZOKU (Japanese for “Family”) division focuses on collaborations with only the names closest to the 112-year-old footwear company. For this iteration of Mizuno’s Sky Medal, BEAMS has chosen to pay tribute to its compatriots by going back to the late-’80s-early-’90s era of Mizuno.
Adding to the theme of nostalgia, BEAMS incorporates a retro colorway of turquoise/white/black, while hits of red an orange can be seen at the tongue and insole. As a nod to both the companies’ home country, an embroidered setting sun reminiscent to Japan’s Hinomaru flag is found just under the Mizuno logo at the tongue, while the Kanji character “美” is embroidered at the lower portions of the tongue — signifying the first character in Mizuno’s full Japanese name 美津濃. Branding from BEAMS comes in pretty simple as the retailer’s name can be seen debossed near the heel counter and insole.
Those in Japan can find these at BEAMS locations starting October 13, where they will retail for a price of ¥15,500 JPY (approximately $140 USD). For more footwear news, Très Bien & Diemme link up on the Trebbio Vet hiking boot.
