BEAMS

Beams

BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.

2006

First international store opens in Hong Kong

1989

Osamu Shigematsu and 30 other senior employees resign to form UNITED ARROWS

1983

Yo Shitara replaces Etsuzo as senior managing director

1977

Second location opens on Shibuya’s Fire Street

1976

BEAMS is founded in February
BEAMS Reworks Helly Hansen's Ocean Frey Jacket
Fashion

BEAMS Reworks Helly Hansen's Ocean Frey Jacket

Putting its twist on the classic sailing coat.

SSZ and Vans Collaborate for a Special Take on the Old Skool
Footwear

SSZ and Vans Collaborate for a Special Take on the Old Skool

Stacking tongues.

Seiko Brings Back Classic Tachymeter Watch Design by Giugiaro
Fashion

Seiko Brings Back Classic Tachymeter Watch Design by Giugiaro

A 1983 original.

BEAMS Dresses Clarks' Wallabee Boots in GORE-TEX
Footwear

BEAMS Dresses Clarks' Wallabee Boots in GORE-TEX

Perfect for the colder months.

BEAMS Taps Suicoke for Oddball Sneaker/Sandal Hybrid
Footwear

BEAMS Taps Suicoke for Oddball Sneaker/Sandal Hybrid

Laceless slip-on styling.

Afew & BEAMS Rework ASICSTIGER GEL-Lyte III With "Orange Koi" Colorway
Footwear

Afew & BEAMS Rework ASICSTIGER GEL-Lyte III With "Orange Koi" Colorway

Celebrating German-Japanese friendship.

Mercedes-Benz & BEAMS Celebrate Simultaneous Launches With Special Capsule
Fashion

Mercedes-Benz & BEAMS Celebrate Simultaneous Launches With Special Capsule

Commemorating the new A-class and Roppongi Hills store, respectively.

Cav Empt Joins SSZ for Reversible FW18 Layering Pieces
Fashion

Cav Empt Joins SSZ for Reversible FW18 Layering Pieces

Four colorful exclusives.

BEAMS Reworks the Mizuno Sky Medal as Part of the KAZOKU Program
Footwear

BEAMS Reworks the Mizuno Sky Medal as Part of the KAZOKU Program

A division specifically made for collabs.

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Palace, AAPE, YEEZY, and Supreme.
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