8 Drops You Don’t Want to Miss This Week
Beams Top 10
Profile
Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
Featuring Supreme x Timberland, Palace’s latest seasonal drop, Patta x Carhartt WIP and more.
Split sleeve logos and a hidden “EIGER STORY LABEL” mark the BEAMS reissue, with a sweatshirt and cap riding alongside.
American casualwear is reinterpreted through a Japanese lens across refined military and workwear silhouettes.
Featuring brands like Supreme, Palace, Stüssy and more.
Hand-applied wear and a wide, cropped cut give the FW26 jacket a vintage sportswear feel.
The two-piece capsule celebrates the brands’ 25-year partnership and BEAMS’ 50th anniversary.
Reimagining the Type I jacket and pants in sweatshirt material to commemorate BEAMS’ 50th anniversary
The Expedition Parka returns with modern WINDSTOPPER technical upgrades and 650-fill down.
The graphic covers a matching plaid hooded jacket and pants, made from scratch for the anniversary.
Featuring Palace, Skims to thisisneverthat x Wasted Youth’s collaborations and more.
Envisioned as a fictional select shop, the project presents a unique aesthetic through original pieces and curated brands.
An exclusive collection celebrating BEAMS’ 50th anniversary, inspired by Polo Ralph Lauren’s 1992 STADIUM COLLECTION
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