BEAMS

Beams

BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.

2006

First international store opens in Hong Kong

1989

Osamu Shigematsu and 30 other senior employees resign to form UNITED ARROWS

1983

Yo Shitara replaces Etsuzo as senior managing director

1977

Second location opens on Shibuya’s Fire Street

1976

BEAMS is founded in February
BEAMS Drops Inventive, Overbranded MLB Capsule Collection
Fashion

BEAMS Drops Inventive, Overbranded MLB Capsule Collection

More over-the-top team logos.

Industry Insiders Discuss "What is BEAMS PLUS?" in 20th Anniversary Video
Fashion

Industry Insiders Discuss "What is BEAMS PLUS?" in 20th Anniversary Video

The Japanese imprint celebrates 20 years of design.

BEAMS and Crocs Redesign Zany Clogs With Fanny Packs, Fringes and Sun Visors
Footwear

BEAMS and Crocs Redesign Zany Clogs With Fanny Packs, Fringes and Sun Visors

The controversial backless shoe receives some fashion-forward upgrades.

Levi's Joins BEAMS for Japanese-Indebted Reversed Denim Capsule
Fashion

Levi's Joins BEAMS for Japanese-Indebted Reversed Denim Capsule

Flipping the iconic red tab inside-out.

Tom Sachs Announces BEAMS Pop-Up With Exclusive T-Shirt Collab
Fashion

Tom Sachs Announces BEAMS Pop-Up With Exclusive T-Shirt Collab

Taking place in Tokyo.

Beams' Re-Releases Cult Book 'Live Small/Live Modern'
Design

Beams' Re-Releases Cult Book 'Live Small/Live Modern'

Published in English for the first time ever.

BEAMS Recruits The North Face for Mismatched Summer Sandals
Footwear

BEAMS Recruits The North Face for Mismatched Summer Sandals

The Base Camp Slide II is offered in three distinct colorways.

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Supreme, BAPE, KAWS, Palace and more.

BEAMS Sources Larry Clark's Iconic Films for Explicit SS19 Capsule Collection
Fashion

BEAMS Sources Larry Clark's Iconic Films for Explicit SS19 Capsule Collection

Showcasing ‘Marfa Girl,’ ‘Ken Park’ and ‘Wassup Rockers.’

Rowing Blazers Teases BEAMS and Sperry Collabs
Fashion

Rowing Blazers Teases BEAMS and Sperry Collabs

Peep the SS19 lookbook, made up of ‘those who don’t fit in.’
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