BEAMS and REI Co-op Revive a 1986 Archive Legend
Beams Top 10
Profile
Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
The Expedition Parka returns with modern WINDSTOPPER technical upgrades and 650-fill down.
The graphic covers a matching plaid hooded jacket and pants, made from scratch for the anniversary.
Featuring Palace, Skims to thisisneverthat x Wasted Youth’s collaborations and more.
Envisioned as a fictional select shop, the project presents a unique aesthetic through original pieces and curated brands.
An exclusive collection celebrating BEAMS’ 50th anniversary, inspired by Polo Ralph Lauren’s 1992 STADIUM COLLECTION
Featuring brands like Supreme, Nike, BEAMS, ARC’TERYX, Awake NY and more.
The exclusive snapback swaps standard construction for full leather, arriving in black and brown with a tonal chain-stitched “NY” logo.
The six-piece capsule features crazy-pattern outerwear, technical apparel, and gear inspired by Japanese fall foliage.
An in-store More Variations event runs alongside the launch, offering made-to-order ties and shirts cut from archive fabrics.
From logo totes to a jacquard throw blanket, the drop rounds out its lifestyle catalog.
Dropping in three tonal colorways.
The reversible down arrives in two colorways, each hiding a second jacket on its underside.
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