Apple Music Acquires New Music Discovery Service

Allowing Apple to pick-up emerging artists before they chart.

By
Tech
6,764 Hypes 6 Comments

Apple is gearing up to expand its Apple Music service following the acquisition of Asaii, a music analytics company designed for the discovery of emerging artists. Describing itself as “automated A&R”, the platform features a dashboard that displays data from music services and social media which can be used for everything from planning live tours to discovering new artists. According to Asaii, this technology allows it to discover artists “10 weeks to a year” before they chart.

Asaii also produced a recommendation algorithm, which streaming services can use to find music that is relevant to listeners’ existing preferences. Following Apple’s acquisition — believed to be under $100 million USD — this technology is expected to be used to create a rival to Spotify‘s popular recommendation services.

Apple Music’s new acquisition comes after Spotify also announced how it would assist emerging and independent artists. Last month, Spotify revealed plans for a new feature that would allow artists to upload their own songs directly to the service.

Asaii is Apple’s second music-focused acquisition recently, following the purchase of Shazam for $400 million USD.

Read Full Article
Source
the verge

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1384 Users Online

What to Read Next

Supreme x The North Face Fall 2018 Leather Collection
Fashion

Supreme x The North Face Fall 2018 Leather Collection

Now that’s a heavy parka.

A Closer Look at have a good time's adidas Originals Collaboration
Fashion

A Closer Look at have a good time's adidas Originals Collaboration

Including a new Samba design and reversible tracksuit.

PUMA & END. Reveal Muted New Thunder Colorway
Footwear

PUMA & END. Reveal Muted New Thunder Colorway

Introducing “Shadow Rise.”


House NM Brings Minimalism to Italy’s Hillside
Design

House NM Brings Minimalism to Italy’s Hillside

Created by Studio Ecoarch.

Feng Chen Wang's Converse Collab Accompanies New Fractional SS19 Capsule
Fashion

Feng Chen Wang's Converse Collab Accompanies New Fractional SS19 Capsule

Kicking off Shanghai Fashion Week.

Nike & Patta Fuse the Air Max 90 & Air Max 95 Silhouettes for Latest Collaboration
Footwear

Nike & Patta Fuse the Air Max 90 & Air Max 95 Silhouettes for Latest Collaboration

Releasing alongside the “Publicity. Publicity. Wohooooow!” apparel capsule.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.