adidas Celebrates 20th Anniversary of Adam Sandler's 'The Waterboy'
The ’90s comedy classic receives a commemorative capsule collection.
Released during what was arguably the golden age of Adam Sandler‘s film career, The Waterboy remains a high point in the actor’s filmography, with an impressive $186 million USD box office take and fan favorite performances from Kathy Bates, Henry Winkler and Jerry Reed. To celebrate the film’s 1998 release date, adidas introduces a selection of gear branded with logos taken directly from the fictional school at the center of the film, South Central Louisiana State University.
SCLSU logos appear on a special football jersey, varsity jacket, cap and water bottles, complete with the last name of Sandler’s Bobby Boucher. Team colors are recreated on each item, with contrasting blue, orange and white detailing underscored by Boucher’s number 9 and a “Bourbon Bowl” patch on the jersey. To round out the release, Riddell joined adidas Football for an extremely limited helmet that offers more SCLSU branding and the logo of the fictional school’s mascot, the Mud Dog.
Louisiana’s Sneaker Politics will host the drop on October 18. On October 19 adidas’ website will also offer a limited release of the capsule, while the best-in-state ULAB football team will temporarily change its name from Cubs to Dogs as another nod to the film’s legacy.
Elsewhere, adidas joined Japan’s have a good time for another sporty capsule range.
