Pressa Wears Supreme x The North Face in "Novacane" Video

His Murda Beatz collab gets a visual.

Music
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Murda Beatz, an established beatsmith known for his production with Drake, Gucci Mane, Migos, Travis Scott, PartyNextDoor, Jeremih and others, recently released a project titled Keep God First. The tape not only features prominent acts like Playboi Carti, Migos and Swae Lee, but his fellow rising Canadians like Smoke Dawg, Jimmy Prime, Jay Whiss and Pressa.

Let us put you on if you don’t already know who Pressa is. The 20-year-old rising rapper from Driftwood Park, Toronto is known for his Internet hits “Deadmihana” and “TBH” and his affiliation with other Wass Gang members such as Robin Banks, GD and FB. The babyfaced artist can be recognized by his one-of-a-kind dance moves and high-pitched, auto-tuned vocals.

The “Novacane” video, directed by Die Fire Films, finds Pressa donning the highly-sought for Supreme x The North Face “By Any Means Necessary” down parka, carrying a Louis Vuitton bag and riding the Greyhound to do what he’s got to do. Watch it above and stay tuned for more from these Canadian artists.

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