Lyft Creates a Chicago Exclusive Craft Beer

“Munich Helles-style lager with a medium body and refreshing finish.”

By //Food

Lyft looks to craft beer for its newest ploy. Teaming up with Chicago-based brewery Baderbräu Brewing, the ride service has created its own signature beverage entitled, “Five-Star Lager”.

Selling exclusively in bars, consumers who purchase the drink will be given 60% off their next Lyft ride. An incentive that the brand hopes will drive people to use the app to make their way home safely and securely. It should be stated that this isn’t its first partnership rooted in alcohol, as it deployed a slew of 1930’s cars emblazoned with Budweiser branding earlier this year.

With the community and small businesses in mind, the on-demand transportation company hopes to capture the niche beer market and allow Chicago residents to drink responsibly. In related news, Drake and OVO Chubbs opened another restaurant in Toronto.

Read Full Article
Source
AD WEEK
LyftCraft Beer

You may also like

Luke Vicious Creates an Exclusive Capsule Collection for GR8
Fashion

Luke Vicious Creates an Exclusive Capsule Collection for GR8

Hand-painted jackets and graphic T-shirts.
1,840 Hypes 0 Comments
Nike Shows Us How to Wear the Chicago Bulls Jersey in an Exclusive Editorial
Fashion 

Nike Shows Us How to Wear the Chicago Bulls Jersey in an Exclusive Editorial

With help by three Chicago natives – DJ King Marie, Ghogho and OJdiditt.
Mike Cherman Creates an Exclusive Nike T-Shirt for Art Basel 2017
Fashion

Mike Cherman Creates an Exclusive Nike T-Shirt for Art Basel 2017

Portraying a graphic of Ray Allen.
3,874 Hypes 0 Comments
1290SQM & Pro Hunter Craft a Striking Custom Rolex Daytona
Fashion

1290SQM & Pro Hunter Craft a Striking Custom Rolex Daytona

Limited to only 15 models.
2,328 Hypes 0 Comments
KAPITAL Creates a Unique Marvel Denim Jacket
Fashion

KAPITAL Creates a Unique Marvel Denim Jacket

Featuring all your favorite heroes and villains.
4,716 Hypes 0 Comments


What to Read Next

Towkio Announces '.WWW' Album, Drops "Symphony" Video
Music

Towkio Announces '.WWW' Album, Drops "Symphony" Video

‘.WWW’ drops February 16.
535 Hypes 0 Comments

Listen to Jorja Smith & Stormzy's New Collaborative Track, "Let Me Down"
Music

Listen to Jorja Smith & Stormzy's New Collaborative Track, "Let Me Down"

The 20-year old songstress shares her first single of 2018.
3,358 Hypes 4 Comments

Nike's Air Max 98 "Tour Yellow" Set to Drop This Month
Footwear

Nike's Air Max 98 "Tour Yellow" Set to Drop This Month

Is 2018 the year of the AM98?
12,739 Hypes 18 Comments


'Dark Souls: Remaster,' 'Mario Tennis Aces' & More Announced on Today's Nintendo Direct
Entertainment

'Dark Souls: Remaster,' 'Mario Tennis Aces' & More Announced on Today's Nintendo Direct

As well as updates for a couple pre-existing titles on the Switch.
161 Hypes 1 Comments

AMI Launches Playful Spring/Summer 2018 Campaign
Fashion

AMI Launches Playful Spring/Summer 2018 Campaign

Versatile essentials meet contemporary styling.
4,906 Hypes 7 Comments

OMB Peezy & SOBxRBE's Yhung T.O. Reconnect for "Talk My Sh*t" Video
Music

OMB Peezy & SOBxRBE's Yhung T.O. Reconnect for "Talk My Sh*t" Video

Plus, Peezy debuts his insightful new “Humble Beginning” vlog.
194 Hypes 0 Comments

More ▾