Rick Owens Clad His Audience in Black Ponchos for Paris Fashion Week

High-end merch.

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Fashion
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Rick Owens took to the historic Palais de Tokyo establishment to present his Spring/Summer 2018 collection for this year’s Paris Fashion Week. While the storied designer festooned a squad of models in some garish bed sheets, the audience themselves were clad in tonal black ponchos embellished with the house’s moniker across the back. The luxurious giveaway hits hard with the already-hot merch trend that has invaded the realm of music, art, and more recently high fashion — ahem, Helmut Lang.

A bevy of editors from major publications took to social media to flaunt their respective ponchos. It’s only a matter of time until we see these babies hit retailers and resellers alike.

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