nonnative and Pilgrim Surf+Supply Hit the Great Outdoors for Fall/Winter 2017
Inspired by the golden era of outdoor recreation.
Tokyo brand nonnative has once again teamed up with New York surf store Pilgrim Surf+Supply. The long-running collaboration — which began to mark the opening of Pilgrim’s Shibuya store back in 2015 — has focused on the mix of nature and the urban environment, with the ideas of functionality and comfort playing an important role across the four seasonal collections.
For their Fall/Winter 2017 collection, titled “FIRST THERE WAS ATTITUDE,” nonnative and Pilgrim Surf+Supply have taken inspiration from past outdoor wear pieces. In the golden era of outdoor recreation, enthusiasts were forced to pair their available clothes with self-modified and designed apparel. One standout feature of this era was the popularity of military and workwear styles, which were often go-to pieces due to their durability — referenced in the Fall/Winter 2017 capsule, with the central theme of denim fabrics and olive tones.
The “FIRST THERE WAS ATTITUDE” capsule is available now from Pilgrim Surf+Supply’s Japan store, as well as from COVERCHORD. You can also check out nonnative’s Fall/Winter 2017 footwear collection, which has recently dropped.
