The Dickies 874 work pant was first made in 1967 and this year marks the 50th anniversary of the staple trouser. To celebrate, the brand has launched a new campaign — called “How Do You Wear Yours” — showing off a selection of ways in which the hardwearing trousers can be styled and spotlighting their versatility. The campaign stars a variety of UK-based local celebs, crossing over from music to skateboarding.
The last big drop from Dickies saw them collaborate with London store Slam City Skates. We caught up with the seminal skate shop to discuss why they wanted to work with the classic menswear brand.