Back in June, Nike officially announced their partnership alongside the NBA which would begin during the upcoming 2017-2018 season. After waiting to see what the Swoosh had up their sleeves, they’ve finally launched their partnership which entails redesigned jerseys and apparel, with more to come.
Paying close attention to details, Nike has also revisited the league’s official socks and have debuted the new NBA NikeGrip Power Crew and Quick Crew Socks. Each sock design is comprised of NikeGrip yarn which provides anti-slip traction and zone specified cushioning that also places emphasis on ventilation and foot protection. Being the first Nike sock to sport the NBA logo, the NikeGrip Power Crew Sock’s thickness provides ultimate cushioning while the NikeGrip Quick Crew Sock shares a lightweight feel for the wearer. Jordan Brand also joins in on the fun via the Jumpman logo being an option which we can expect to be worn by the Charlotte Hornets.
Quick and Power iterations of the Nike and Jordan Brand NBA NikeGrip Crew Socks will be available in white and black options on October 1 online. An additional NBA Nike Elite Quick Sock launch will also follow in team color options.