J Cole Encourages Fans to Boycott the NFL

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With all kinds of reactions to President Donald Trump’s Twitter remarks towards Steph Curry and the various NFL players choosing to protest during the American national anthem, J. Cole took to Twitter to address the situation. In a long series of tweets, Cole commended those players participating in the protest, praising their bravery and courage. “God bless every player that finds [the] courage to kneel today.”

Cole then went on to discuss how those at home can make their voice heard. He stressed the importance of viewership to the NFL and how changing the channel is the most impactful way of protesting.

But the real power comes from you deciding to not watch. Your eyes translate to advertising money for the League and its owners. If a boycott doesn’t force them to action, don’t even trip. This is where the real flex happens.

Cole also took the time to talk about Colin Kaepernick, the former San Francisco 49ers quarterback that made waves last season by starting the anthem protest. The North Carolina rapper called for the National Football League Players Association (NFLPA) to investigate whether or not Kaepernick’s protest played a factor in him being currently unemployed. “Hire 3rd party investigator approved by NFLPA to determine if [Kaepernick] was denied a job unfairly as punishment for his stance. (I know, I know)”

Read through the entire thread below.

Thanks. Been gone too long twitter i missed too much shit. Never said thank you for the best tour. Thank you. Europe we at your neck soon
— J. Cole (@JColeNC) September 24, 2017

Your eyes translate to advertising money for the League and it’s owners.
— J. Cole (@JColeNC) September 24, 2017

Same ones who speak out against Trump today, are the same ones that denied a qualified man a job because he took a stand against injustice.
— J. Cole (@JColeNC) September 24, 2017

You and me have the power to deny them our attention ($$ to them) until they make a wrong situation right.
— J. Cole (@JColeNC) September 24, 2017

How do they make it right? I know there are people
smarter than me with better answers. But here’s one.
— J. Cole (@JColeNC) September 24, 2017

Hire 3rd party investigator approved by NFLPA to determine if kap was denied a job unfairly as punishment for his stance. (I know, I know)
— J. Cole (@JColeNC) September 24, 2017

And compensate the man for his losses if they determine he was.
— J. Cole (@JColeNC) September 24, 2017

Bare with me I’m just a rapper.. now look
— J. Cole (@JColeNC) September 24, 2017

Every day they stay quiet on this they’re saying that they condone what’s happening to Kap and the message it sends.
— J. Cole (@JColeNC) September 24, 2017

Well, you have a choice on how you respond to that. You can choose to not watch.
— J. Cole (@JColeNC) September 24, 2017

if a boycott doesn’t force them to action, don’t even trip. This is where the real flex happens.
— J. Cole (@JColeNC) September 24, 2017

Black people spend a lot of money with NFL corporate sponsors. White people who don’t fuck with white supremacy spend a lot of money too.
— J. Cole (@JColeNC) September 24, 2017

So, next you turn your attention to these sponsors.
— J. Cole (@JColeNC) September 24, 2017

Pick one of the biggest ones and say, “do you agree with black balling players when they speak out against oppression?”
— J. Cole (@JColeNC) September 24, 2017

“If not, why are you spending all this money with a League that clearly condones that? … ”
— J. Cole (@JColeNC) September 24, 2017

“You know what, I don’t think I can spend my money with you no more until you fix this.”
— J. Cole (@JColeNC) September 24, 2017

Repeat this with another company, and another.
— J. Cole (@JColeNC) September 24, 2017

Thats when the magic happens. And sadly, in this capitalistic world we live in, that’s when your voice is heard. When you hurt the pockets.
— J. Cole (@JColeNC) September 24, 2017

I respect whatever you decide to do. Watch or don’t watch, whatever’s in your heart. But I’m not watching til it feel right.
— J. Cole (@JColeNC) September 24, 2017

It was hard during preseason and the first week. But then I was like, wait, is it actually hard?
— J. Cole (@JColeNC) September 24, 2017

Some of us got grandparents that walked miles to work instead of riding bus, just to show the bus companies that they won’t tolerate racism
— J. Cole (@JColeNC) September 24, 2017

So when I think about it like that it’s very easy on Sunday to say, “Nope, I’m straight.”
— J. Cole (@JColeNC) September 24, 2017

This may be the biggest opportunity we have ever been presented to come together and show the world and ourselves our true economic power.
— J. Cole (@JColeNC) September 24, 2017