Having recently worked with artist Michael Lau on a new MR-G model, G-SHOCK has now revealed a collaboration with emerging Chinese streetwear brand SANKUANZ. The collaborative timepiece first made an appearance at the brand’s Paris Fashion Week Men’s show, but now the watch has been officially unveiled. The “TUNDRA” GA-700SKZ- 7 comes in an arctic camouflage print, with the predominantly white watch featuring touches of pink and green on the bezel and bands. The G-SHOCK x SANKUANZ release is the first time that G-SHOCK’s analogue-digital GA-700 model has been used in a collaboration.
To mark the release, SANKUANZ designer Shangguan Zhe created a trailer for the timepiece, which is based around the theme of “toughness and creativity” and shows the watch in the tundra setting which has influenced the design. The SUNKUANZ x G-SHOCK GA-700SKZ-7 is available now, with retail set at ¥21,000 JPY (approx. $200 USD). Head to the G-SHOCK site for more information.
If you want to know more about SANKUANZ, check out our interview with the brand’s founder from Paris Fashion Week Men’s earlier this year.