Gosha Rubchinskiy Muse "Sever" Drops Sophomore Collection Shot Entirely Underwater

Big things for Russian streetwear.

Fashion
8.4K 0   Comments
Prefer Hypebeast on Google
Save

Gosha Rubchinskiy muse and Instagram star Vsevolod “Sever” Cherepanov has just released the lookbook for his eponymous streetwear imprint’s sophomore collection. Lensed entirely underwater, the spread sees models floating about while wearing scuba masks and various pieces from the line.

Keeping with the 19-year-old model’s self-described “gopnik” (a pejorative Russian term used to describe the country’s lower class youth) aesthetic, the collection includes a range of oversized hoodies, tracksuits, longsleeves and sweatshirts emblazoned with logos such as “Sever” and “Severmore.” The Fall/Winter 2017 collection also marks the label’s debut of tech-wear, presented in the form of water-resistant trousers, parkas and ponchos. A release date has yet to be announced, but get a closer look at the collection via the gallery above.

“Sever”‘s newfound fame clearly stems from the fashion industry’s interest in Russian culture, which you can explore more of in Gosha Rubchinskiy’s recent documentary.

Read Full Article

What to Read Next

Pharrell Williams Blends High-Performance Alpine Gear and Trompe L’Oeil Tailoring for Louis Vuitton's 2027 Men's Ski Collection
Fashion

Pharrell Williams Blends High-Performance Alpine Gear and Trompe L’Oeil Tailoring for Louis Vuitton's 2027 Men's Ski Collection

The comprehensive offering fuses PFAS-free sportswear, BOA systems, and shearling accessories with metropolitan dandyism.

Aimé Leon Dore Explores Military and Workwear References for FW26 Delivery 2
Fashion

Aimé Leon Dore Explores Military and Workwear References for FW26 Delivery 2

The seasonal drop highlights GORE-TEX fishtail parkas, Italian-crafted boots, and new footwear collaborations.

Supreme Fall 2026 Tees
Fashion

Supreme Fall 2026 Tees

Highlighting Paris Hilton illustrations, caged guard dogs, and a Pietà-inspired “Happy Mother’s Day” tribute.


Awake NY Celebrates New York Street Style With FW26 “Cold World”
Fashion

Awake NY Celebrates New York Street Style With FW26 “Cold World”

The hometown tribute layers tracksuits, football jerseys, faux fur and leather into a distinctly New York winter wardrobe.

Watch Steve-O Chow Through the 'Hot Ones' Challenge Like a Champ
Food & Beverage

Watch Steve-O Chow Through the 'Hot Ones' Challenge Like a Champ

While confessing some outlandish stories.

OVO x Air Jordan 8 Release Date Set for Early Next Year
Footwear

OVO x Air Jordan 8 Release Date Set for Early Next Year

Available in black and white.

Rae Sremmurd Goes off on New 'SremmLife 3' Single, "Perplexing Pegasus"
Music

Rae Sremmurd Goes off on New 'SremmLife 3' Single, "Perplexing Pegasus"

Produced by Mike Will Made-It.

adidas Consortium and Highs & Lows Complete Their Collaborative Trilogy With the EQT Support ADV
Footwear

adidas Consortium and Highs & Lows Complete Their Collaborative Trilogy With the EQT Support ADV

The EQT’s renaissance continues.

Bruce Willis Is out for Blood in the New 'Death Wish' Remake
Entertainment

Bruce Willis Is out for Blood in the New 'Death Wish' Remake

Directed by Eli Roth.

Samsung Is Keeping Flip Phones Alive With the Leader 8
Tech & Gadgets

Samsung Is Keeping Flip Phones Alive With the Leader 8

An old model with contemporary features.


Check out Mike Dean's Unreleased Tour Version of Travis Scott’s “goosebumps”
Music

Check out Mike Dean's Unreleased Tour Version of Travis Scott’s “goosebumps”

You never heard it like this before.

Netflix's 'Narcos' Season 3 Trailer Shifts Focus From Escobar to the Deadly Cali Cartel
Entertainment

Netflix's 'Narcos' Season 3 Trailer Shifts Focus From Escobar to the Deadly Cali Cartel

The rise of a new empire.

Eminem Returns to Battle Rap in New Film, 'Bodied'
Entertainment

Eminem Returns to Battle Rap in New Film, 'Bodied'

“Battle rap is not boxing, it’s a street fight.”

An On-Feet Look at the adidas ClimaCool 02/17 in White & Black
Footwear

An On-Feet Look at the adidas ClimaCool 02/17 in White & Black

Timeless iterations for the summer months.

Carhartt & Ciaopanic Celebrate the 35th Anniversary of 'E.T.' With Limited Edition Plush
Design

Carhartt & Ciaopanic Celebrate the 35th Anniversary of 'E.T.' With Limited Edition Plush

Made by German toy group, NICI AG.

Eminem's Manager Paul Rosenberg Named New CEO of Def Jam Records
Music

Eminem's Manager Paul Rosenberg Named New CEO of Def Jam Records

Change gone come.

More ▾