adidas and Pharrell Williams Inspire Change Through Love With NYC "Don't Be Quiet Please" Campaign
Reinvigorating the world through the power of sport and positivity.
On August 26, adidas, Pharrell Williams, Stan Smith and other adidas Tennis sponsored athletes hosted a local youth tournament at the Frederick Johnson Community Court in Harlem, New York to support the launch of the
Quiet Please campaign, complete with umpire chairs.
Aiming to inspire change through love, on August 28,
Quiet Please will give New York City a platform for voices to heard, with ten umpire chairs serving as a symbolic icon as well as a physical stage to encourage people to be loud and express themselves and their passion. Umpire chairs will be stationed in the following locations: Columbus Circle, the Apollo Theater, the New York Public Library, Herald Square, Flatiron, Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square, and Atlantic Terminal.
Recognizing that sports can serve as a mechanism for positivity and change in the the youth, adidas and Pharrell are partnering with the NYC Parks Department to restore an aging New York City tennis court as well as setting up a tennis scholarship program in partnership with Court16 and HORIZONS. Pharrell explained that, “I think every bit of positive energy counts, I just think the world is at a deficit for empathy and love.”
Williams has also developed his first performance collection with adidas, which Thiem, Muguruzu and Wilfired-Tsonga all sported at the event and will also wear during their upcoming tennis matches at the U.S. Open. This premium collection will be available at adidas and Billionaire Boys Club flagships, adidas.com and select retailers globally on August 31.
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