On August 26,
Quiet Please campaign, complete with umpire chairs.
Aiming to inspire change through love, on August 28,
Quiet Please will give New York City a platform for voices to heard, with ten umpire chairs serving as a symbolic icon as well as a physical stage to encourage people to be loud and express themselves and their passion. Umpire chairs will be stationed in the following locations: Columbus Circle, the Apollo Theater, the New York Public Library, Herald Square, Flatiron, Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square, and Atlantic Terminal.
Recognizing that sports can serve as a mechanism for positivity and change in the the youth, adidas and Pharrell are partnering with the NYC Parks Department to restore an aging New York City tennis court as well as setting up a tennis scholarship program in partnership with Court16 and HORIZONS. Pharrell explained that, “I think every bit of positive energy counts, I just think the world is at a deficit for empathy and love.”
Williams has also developed his first performance collection with adidas, which Thiem, Muguruzu and Wilfired-Tsonga all sported at the event and will also wear during their upcoming tennis matches at the U.S. Open. This premium collection will be available at adidas and Billionaire Boys Club flagships, adidas.com and select retailers globally on August 31.