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Our New Endeavor hypekids Brings Streetwear to the Little Ones

Start ‘em young.

Dedicated to breaking the latest news in the fashion realm to style devotees, we are excited to announce our newest project and sister site, hypekids. Presented in conjunction with Kids Foot Locker, our aim is to bring what you the readers love most to a “smaller” scale. The specially curated content will feature everything from apparel and footwear, to toys and accessories for kids and their HYPEBEAST and HYPEBAE parents, providing each reader with a whole new experience and connecting new generations to the culture. Head over now to hypekids.com to browse the content created just for your children.

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HYPES is a real time popularity metric informing readers of what is trending