Fendi Showcases Its 2017 Fall/Winter Campaign Using "Fendi Vocabulary"
All smiles in all designs.
After presenting its 2017 fall/winter menswear collection at this year’s Milan Fashion Week, Fendi has officially released its campaign for its slogan-heavy seasonal range. With words such as “Hope,” “Bliss” and “Trust,” the positivity bold proclaims are seen throughout the Lanzarote-shot lookbook. Argentinian model Nicolas Ripoll flaunts in electric tangerine, bubblegum pink, bright green, and cobalt — with patchwork and signature painterly fur details on lapels and collars. Silvia Venturini Fendi, inspired by the lexicon of Ernest Hemingway, wanted to encourage an optimistic outlook in today’s challenges by brightening up this collection with text and color. The punch of colors work especially well here — wrap a “Fantastic Fendi” sweatband around your head or freshen up your outfit with a screaming yellow boxy bag.
You can shop the collection at Fendi stores now or at Fendi.com. In other fashion news, check out the brand’s collaboration with Big Bang’s Taeyang releasing July 27.
