adidas Unveils the Fan-Favorite UltraBOOST ATR Mid in a Subdued Grey Colorway
Dropping just in time for autumn.


Having just announced a classic Black/White edition of the ClimaCOOL 02/17, adidas has now dropped images of its latest UltraBOOST Mid – this time coming in a grey colorway. The last time we saw this shoe in action was as part of the “Run Thru Time” pack, appearing in a cobalt blue that seemed ideal for its summer launch date. This time adidas has fittingly turned its focused to the autumnal months, using a subdued grey to reflect the season. The shoe has always made good use of Primeknit tech and this time is no different, appearing on the upper of the shoe, while the famed BOOST white midsole also makes a welcome return. Look for this shoe to hit adidas’s web store and select retailers from October this year.
With a constant flow of updates and changes, new silhouettes and new colorways, adidas continues to utilize BOOST technology as a constant — check out its most recent appearance on the revamped PureBOOST DPR “Pure Ink.”