After dropping off a teaser video for Season 2 of his collaborative effort with adidas Originals, Alexander Wang and the Three Stripes give us our first look at the drop 1 campaign shot by Juergen Teller. The new unisex collection is a nod to rave and cycling culture and the new campaign is the story of a tribe of New York bike messengers fueled by adrenaline and excess and embodying the spirit of freedom. Bright rave-friendly neon yellow is prominently featured on the collection with black pieces adding contrast and more toned down looks. Within the collection, traditional sportswear tees, hoodies and shorts are paired with cycling friendly jerseys, shorts and leggings. Rounding out the collection, the AW Hike Lo meshes BOOST technology with rubber outsoles and suede uppers and is finished off with a unique silicon dots Three Stripes branding on the lateral panel.
The adidas Originals by Alexander Wang Season 2 collection will release on August 5 at select Alexander Wang and adidas Originals stores as well as adidas.com and alexanderwang.com. However, those in New York City tomorrow will have the chance to order pieces from the collection first by texting 917-512-7715 and product codes found on posters around the city with orders being delivered on Monday, July 31 via bike messengers dressed in the collection.
Check out the campaign’s lookbook above and the products below and let us know if this is cop or drop.