Walmart Wants to Sell $25 Million USD Worth of Light-Up Sneakers
They’re putting bets on the trend.
At Walmart‘s annual shareholder meeting last week, chief merchandising officer Steve Bratspies stepped on stage wearing a pair of light-up sneakers to announce the company’s investment in the bold footwear trend. Specifically, Walmart expects to sell $25 million USD worth of these LED light sneakers.
Walmart’s light-up sneakers can be charged using a USB cord that connects to phones and computers, and has a battery life of up to 8 hours. Customers can pick up the sneakers in gray, white, black or glittery pink for a price of $19.97 USD beginning in July.
Referring to the fact that other brands are selling similar light-up sneakers for $60 USD, Bratspies states, “We beat on price, don’t we? Every day, we beat on price.” For $19.97 USD a pair, that means Walmart would have to sell 1.25 million pairs to hit its sales estimate. Let us know if you’ll be supporting this sneaker trend in the comments below.
In case you’ve missed it, Forever 21 and Urban Outfitters are being sued over a Tupac design.
