Renowned New York designer and 2017 CFDA nominee, Robert Geller is launching a new line called Gustav von Aschenbach. The decision is based on being able to offer streamlined designs at better, affordable price points. Additionally, the label’s moniker is based on the main character of the Thomas Mann novel, Death in Venice. The story makes references to music and the psychological studies of Freud which will be woven into the brand’s DNA.
Gustav von Aschenbach launches on July 11, 2017 during New York Fashion Week: Men’s and will be a see-it-buy-now collection.