Palace Unveils New London Underground Ad for Its Upcoming adidas Originals Collab

Inspired by the Greek Titan, Atlas.

Fashion
5,321 Hypes 0 Comments

Not long ago, Palace revealed its latest collaboration with adidas Originals via advertisement at London’s Tottenham Court Road underground station. This time around, the notorious sportswear label took to Instagram to unveil a new ad at the Bond Street tube station. All in all, the pictorial seemingly pays homage to the Greek Titan god, Atlas, showcasing a human figure holding up the world while ostensibly donning a pair of jersey shorts. Conclusively, this second ad bears a resemblance to the initial one as it features Greek lettering which more or less translates to “Palace x adidas” and “Other sportswear is a myth.”

Take a look at the new ad above and stay tuned for more details.

Read Full Article

What to Read Next

Watch Young Thug Make a Beat From His Producer's Snore
Music

Watch Young Thug Make a Beat From His Producer's Snore

“Real casket flow.”

Climber Alex Honnold Scales 3,000 Feet El Capitan Without a Rope
Sports

Climber Alex Honnold Scales 3,000 Feet El Capitan Without a Rope

It’s being described as the greatest feat of rock climbing in history.

Xavier Wulf & Famous Dex Collide for "Lemonade"
Music

Xavier Wulf & Famous Dex Collide for "Lemonade"

Produced by Gnealz and Akachi.

EA Sports Unveils 'FIFA 18' Cover Star Cristiano Ronaldo
Entertainment

EA Sports Unveils 'FIFA 18' Cover Star Cristiano Ronaldo

Complemented by a Ronaldo fueled trailer.

Gucci Mane Is Getting His Own Reality Show on BET
Music

Gucci Mane Is Getting His Own Reality Show on BET

The Wopsters are coming to TV.


Saint Alfred Puts Its Spin on the Vault by Vans OG Era LX
Footwear

Saint Alfred Puts Its Spin on the Vault by Vans OG Era LX

A nod to Vans’ history of printed footwear.

Watch the Thrasher x Supreme 2017 Collection Skate Video
Sports

Watch the Thrasher x Supreme 2017 Collection Skate Video

Featuring skate legends old and new.

Tom Cruise Stars in the Unbelievable True Story of Barry Seal, 'American Made'
Entertainment

Tom Cruise Stars in the Unbelievable True Story of Barry Seal, 'American Made'

Cruise reunites with ‘Edge of Tomorrow’ director Doug Liman.

Quavo Joins Halsey on New Melodic Single, "Lie"
Music

Quavo Joins Halsey on New Melodic Single, "Lie"

Off the singer’s new ‘Hopeless Fountain Kingdom.’

UNUSED & Paraboot Team up for the Avignon
Footwear

UNUSED & Paraboot Team up for the Avignon

A clean collab in leather and suede.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.