JULIUS Reworks Its Dark and Contemporary Ethos for 2018 Spring/Summer

Tatsuro Horikawa adds a bit more flavor to the imprint’s shadowy aesthetic.

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JULIUS‘s Tatsuro Horikawa is no stranger to the world of the dark aesthetic. In fact these shadowy, yet avant-garde themes have always permeated throughout his collections since the house’s inception. 2018 spring/summer sees a bit of a change with pops of colors in orange, burgundy, and olive. The military influence is evident as well in the armour-like outerwear and combat-ready ensembles — the range might as well be fit for the apocalypse. Nevertheless, while not an overall departure from the fashion label’s usual recipe, we still see an energetic and youthful vibe that should get fans of the brand excited.

See the full collection above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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