eBay Introduces Price Match Guarantee Plan, Competes Against Amazon
The e-commerce arms race continues.
In an effort to keep up with the increasingly competitive e-commerce realm, online auction platform eBay has launched a price-matching initiative. The San Jose-based company shared a press release today, explaining the details and stipulations.
The Price Match Guarantee is eligible for over 50,000 deals in the United States, but they must be from direct competitors, such as: Amazon, BestBuy, HomeDepot, Sears, Target, and Walmart. Online shoppers who identify one of the aforementioned companies selling the same product for less, upon verification by eBay, will receive a coupon for the difference in price, which can be used towards the purchase of the item. Both items have to be identical and it must be in stock on eBay’s Deals site.
“Our eBay Deals selection has grown exponentially since being launched in 2011,” said Hal Lawton, Senior Vice President of North America at eBay. “The vast majority of our deals are already lower priced or equal to our competitors, but if a shopper finds it for less, we’ll gladly match the price of our competitors.”
eBay’s Price Match Guarantee follows the recently announced Guaranteed Delivery promotion, which assures shoppers that deliveries on millions of items will arrive in three days or less — much like Amazon’s Prime service. That idea is slated to launch in the fall.
