In their continued attempts to one-up one another, Amazon has countered Walmart’s Bonobos acquisition with its latest perk for Prime members: Amazon Prime Wardrobe. Billed as “the fitting room that fits into your life,” the premise behind Prime Wardrobe is simple: try on clothes in the comfort of your own home and return the ones that you don’t want — free of charge. Members don’t pay anything up front and only pay for the items they end up keeping. And the best part? Keep three or four items and get 10% off everything, or keep five or more and boost that discount to 20%. The orders even come with a pre-paid return label and resealable box so returns can be made hassle-free. As TechCrunch puts it, “Pick well and you get a bonus discount. But pick poorly and all it costs you is a trip to UPS.”
Amazon Prime Wardrobe is currently in beta, but those interested can sign up to be notified when it officially launches.
In other Amazon news, Jeff Bezos and company are purchasing Whole Foods for nearly $14 billion USD in cash.
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