adidas & Parley Reference Coral Bleaching With Their Latest UltraBOOSTs
Icy blue and white colorways of the 3.0, Uncaged, and X drop later this month.
After surfacing late last month, adidas and Parley have officially taken the wraps off of their latest UltraBOOST 3.0 — and it’s not the only BOOST-cushioned offering that’s on the way from the two. Joined by matching takes on the UltraBOOST Uncaged and UltraBOOST X, the kicks don an icy blue and white look that references the coral bleaching crisis threatening waters across the globe. The white hits are also “symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution” with Parley’s “A.I.R.” strategy: avoiding the use of plastic, intercepting plastic waste and redesigning the plastic material itself.
Reusing an average of 11 plastic bottles per pair, adidas and Parley’s latest UltraBOOSTs will be available in stores and online starting June 28 while a special pre-sale will be exclusive to the U.S. and kick off on June 8 in honor of World Oceans Day.
