United Colors of Benetton for ADAM ET ROPÉ Gets Nostalgically Vibrant With New Capsule

Striking stripes and logos with a mix of everyday essentials.

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United Colors of Benetton is being carried at Toyko’s ADAM ET ROPÉ for the first time. In this colorful collection of tees and sweatshirts, the range signals the theme of “nostalgia and newness,” according to the Japanese brand/retailer. In the capsule, vibrant stripes, large logos, and striking hues dominate. Plus, for those looking for the ultimate accessories flex, there is the “Clothes for Humans” tote.

The entire collection is available for purchase at ADAM ET ROPÉ.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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