GUESS Announces Loss of More Than $20 Million USD Despite A$AP Rocky Cosign
And share prices are down 39% over the last 12 months.
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LA-based GUESS has reported a loss of $21.3 million USD in the first three months of the fiscal year despite an overall revenue of $458.6 million USD during the same quarter. The bad news caps off a less than perfect year for the brand, with share prices down 39% over the course of the last 12 months despite the success of its ongoing ’90s-influenced collaboration with A$AP Rocky. Since the A$AP cosign first dropped last year, the collections have been highly sought after and quickly sold out with the most recent GUESS Originals x A$AP Rocky pack only dropping earlier this month.
If you want to see more about the brand’s collab with A$AP Rocky, you can watch an inside look at the shoot for the latest GUE$$ Club collection.