In a world where multiple music streaming platforms are all competing for your monthly subscription fee, it can be tough to pick and choose which one suits your needs best. Some offer early exclusives for some artists, while others offer albums and artists that aren’t offered anywhere else. In order to stay ahead of the competition, Spotify has announced it has acquired the minds and machines behind Niland, a French-based artificial intelligence company that has done research in the field for years.
“Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time,” Spotify announced in a released statement. ”Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time.”
The Niland group will use advanced algorithms to create recommendations and playlists. Spotify already has a “Daily Mix” feature that puts together multiple lists of songs based on what a user has been listening to over the course of a few days. Spotify also has a feature called “Discover Weekly” that introduces a user to new songs and artists based on their preferences. “Spotify has changed the music industry and revolutionized music consumption in less than a decade. Spotify has succeeded at bringing the most innovative products to the music streaming market with products for both fans and artists.” said Niland in a written statement.
The acquisition of Niland is only one of the business moves Spotify has made over the past few days. Recently, the company introduced special codes that let users share songs instantly with one another.