Noah Will Be Launching an Exclusive Shark-Themed Collection at DSM

Noah will be teaming up with Dover Street Market London for an exclusive capsule in its second season at the esteemed retailer. The brand revisits the subject of sharks in this marine ecosystem-centric theme by pointing out the gripping fear humans have of these majestic creatures. As it stands, approximately 82 humans per year undergo shark attacks — four of which are fatal — in contrast to the 100 million sharks killed by humans in the same timeframe. Noah and DSM London stand united in the matter as 10 percent of the proceeds will be donated to Shark Trust, a conservation organization based in Plymouth, England. Check out the images above and look out for the products to release in-store and online at Dover Street Market on April 20.