Luke Vicious Created Hand-Painted Custom Jackets for Coachella's VIP Merch Section

One way to step up your festival fashion game.

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Coachella weekend is upon us and Luke Vicious is adding to the festivities by creating custom jackets for the event. Available at the VIP merch area of the popular festival, this army-inspired piece is hand-painted with a Western style graphic and the “Coachella” lettering. As with any Vicious creation, this one has that worn-and-torn vintage feel. If in any way it gets a little nippy out there in the west, cop this jacket for the ultimate style in festival wear.

Visit the official Coachella site for more information.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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